When you are creating a logo for your brand, launching an online site for profit, or advertising your company’s products one of the considerations you need to make is what colors would dominate your campaign. It is normal to go with the first 2 or 3 colors that come to mind. However, choosing the colors to market your brand is as important as message of the campaign itself. In fact, it’s the first thing your customers will notice when they see your ads on social media or anywhere else. So, you should know a bit more about Color Psychology and how to use it to your advantage.
image source: fivestarpainting.com
Knowing Color Psychology
Wikipedia defines Color Psychology as the study of hues as a determinant of human behavior. According to studies conducted in 2006, it has been found that about 62 to 90 percent of a product assessment is based on color alone. This is in terms of marketing. Do keep in mind that successful brand marketing and cumulative sales cannot be solely due to the colors you choose but picking the right ones could encourage consumers into purchasing your goods and services, thus, making it a great tool in increasing your profit and building your reputation.
Since you already know what Color Psychology means, here’s a list of stuff that can help you choose the right colors for your business’s logo, website, and ads.
Your Target Market = Color
Customers can make or break you business, so knowing what colors they will most likely react to is important. Before worrying about consumer loyalty, you first must attract patrons and there’s no better way of doing it than finding out what colors can help you stand out, particularly in the social media scene.
You may think that everyone gets attracted to the same color but gender, age, and culture greatly play a huge role in this context. Studies show that women love looking at Blue, Purple, and Green while finding Orange, Yellow, and Gray distasteful. Men on the other hand, prefer Blue, Black, and Green and won’t bother spending time on sites that are in Brown, Purple, and Orange. You may want to keep this in mind when going over the colors you’d like to incorporate in your website. Women also love soft colors while men favor bright ones.
Color Association With Your Brand
Choosing the primary colors for your business is crucial and you should select ones that best represent your brand. For example, if you want to evoke trustworthiness, dependability, and strength you should opt for Blue. If your brand is about health or the environment, Green. If your company is cheerful and fun and you want to convey friendliness, go with Orange. For masculinity, there’s grey and black and for luxury you can go with Purple. Bottom line, you don’t want to go with a logo or website that’s covered in glitters and pink if you want to attract edgy, rugged, adventurous consumers.
Colors That Will Keep Customers Engaged
Once you’ve figured out the colors for your brand logo and homepage, you should select colors that would keep your customers engaged and would eventually lead them to click on the “Buy Now” button on your site. Recent studies show that picking a color that does not blend in with the rest of your site’s palette allows greater visibility thus, a more successful call to action ensues. For example, your site is mostly in Green and to improve the possibility of getting your customers to click on the “Buy Now” button, choose a contrasting color such as Red.
If you don’t want to risk getting the colors all wrong and have the extra cash to spare, you can enlist the help of a digital marketing company that can help you figure out which hues can gear up your business toward success.